29 Gift Ideas I Feel Good About Recommending Because I Own Them
Shop the tried-and-true gifts our senior fashion editor loves.
As you know, there are a million gifts to choose from, which can make it nearly impossible to figure out what to give someone. And chances are that you have multiple people to shop for. I scroll through plenty of gift guides each holiday season, and the recommendations I find the most valuable are those that the writer has personally vetted IRL, so I decided to make one of my own.
On multiple occasions, year after year, I decide to buy someone a gift I already own and know they'll love. And the 29 items on this list are all things that I love enough to give to someone else, or recommend as gifts for you to give to someone in your life. Among them are IYKYK fashion items, cozy (and useful) home items, beauty finds, accessories, and more. Scroll on for some of my favorite (from personal experience) gifts of 2025.
I literally daydream about curling up under this throw blanket at the end of the day.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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